NCP in the News

Date Posted: 09/28/20

NCP In The News: Consumer Purchases Of Dairy Products Increase

(originally posted on


ST. PAUL, Minn. — Consumers are buying more dairy products as they deal with the impact of the coronavirus pandemic. “With dairy already in 95% of the households, we’ve learned in the past five months that increasing dairy sales at retail is possible,” said Megan Sheets, manager consumer insights for Midwest Dairy. “As of Aug. 2, dairy aisle year to date sales are up 15% compared to last year.”


As a result, Sheets said during a webinar organized by Midwest Dairy, there are lessons the group has learned that they can use moving forward into a post pandemic world.


“We reached out to Information Resources Inc. to conduct new research,” Sheets said. “IRI has a national consumer panel and they are able to identify shoppers who have increased their spending on milk, cheese, yogurt or butter by at least 25% since the start of the pandemic.”


The consumer survey was completed in late June and early July.


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