NCP in the News

Date Posted: 06/01/20

NCP In The News: U.S. Ground Beef Sales Up $1 Billion In 2020

(originally posted on


Through May 17, U.S. ground beef sales increased more than $1 billion compared to the same period last year. That’s just some of COVID-19’s impact on retail meat and poultry markets, says Anne-Marie Roerink, president of 210 Analytics.


“Year-to-date through May 17, meat department dollar sales were up 24.8%, boasting double-digit growth for ten weeks running,” Roerink says. “This reflects an additional $5.5 billion sold versus the same time period in 2019. Year-to-date volume sales through May 17 were up 18.0% over the same period in 2019, reflecting an additional 7.6 billion pounds of meat and poultry sold versus the same time period in 2019.”


“Ground beef has been a pandemic powerhouse,” Roerink says. “For instance, looking at four weeks ending April 19, which encompass the two panic buying weeks, household penetration for ground beef rose 7 points to 49% of U.S. households, according to IRI National Consumer Panel data. The average household spent $5 more on ground beef than in the prior year, an increase of 30%. And the buying frequency increased with 23% of buyers purchasing ground beef two or more times during that four week period, up 6% from 2019.”


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