Our Proud Partnership

By recruiting, rewarding, and providing a representative sample of U.S. consumers with access to NCPMobile and handheld scanning devices, as well as alternative methods of data collection, the National Consumer Panel provides the highest quality, actionable consumer data to support the needs of both NielsenIQ and IRi.


This consumer data is the raw material that powers the insights and solutions that Nielsen and IRi individually delivers to their respective clients.

National Consumer Panel's values: To be trustworthy, unbiased, collaborative, insightful, innovative, and passionate in everything we do.

Our Values

To be trustworthy, unbiased, collaborative, insightful, innovative, and passionate in everything we do.

Our Parent Companies


When the world asks, "What's next?" you'll have the answer

NielsenIQ (DBA Nielsen Consumer LLC.) is a global performance management company that provides a comprehensive understanding of what consumers purchase.

As a global leader in measurement and information, NielsenIQ believes that providing their clients a precise understanding of the consumer is the key to making the right decisions — decisions that can lead to profitable growth. NielsenIQ is always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After decades of helping companies look to the future, we are setting the foundation for our future by becoming NielsenIQ. We continue to be the undisputed industry leaders as evidenced by our experience and unmatched integrity. As we move forward, we are focused on providing the best retail and consumer data platform, enabling better innovation, faster delivery, and bolder decision-making. We are unwavering in our commitment to these ideals and passionate about helping clients achieve success.

For more information, visit www.nielseniq.com

IRI: Growth Delivered

Precise Insights for Relentless Growth

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses.

A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries.

With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform IRI is empowering the personalization revolution.

IRI is helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

For more information, visit www.iriworldwide.com.

NCPCares: Social Responsibility and a Dedication to Helping Others

NCP Cares

Our NCP Cares Program engages our community on both a local and national level through charitable donations and volunteer initiatives. More >

Careers at National Consumer Panel


If you’re looking for a dynamic career within a culture of excellence and integrity, consider National Consumer Panel. More >