In the Know: 2022 Year in Review

Date Posted: 02/22/23

In The Know: 2022 Year in Review

We are back with “In The Know” and our 2022 year in review, which includes information about the purchase data provided that made your important opinions count, the activities that kept our Panel Support Center quite busy, and the rewards that NCP panel members received for their consistent participation.


In The Know (ITK) is NCP’s way of sharing back to you the information you share with us. At “ITK,” we’ll provide details on data you’ve provided us on a variety of topics. Some of the topics we’ve covered with In The Know include toilet papercondimentseggs and more!


Is there a topic you want to learn more about? Let us know here.

What you reported in 2022


Our panel members were busy in 2022! Here are some stats on how much you reported last year:


  • Total shopping trips reported: More than 12 million
  • Total UPC barcodes reported: More than 77 million
  • Unique UPC barcodes reported: More than 4 million

What types of products are you buying? Here are the top five categories panel members purchased items from in 2022:


  • Bread
  • Cookies
  • Eggs
  • Chocolate Candy
  • Milk



We also picked a few of our favorite products and looked to see which months panel members purchased the highest number of those products! Take a look at this list, you might be surprised!



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NCP panel members represent consumers all across the country by sharing their shopping experiences and opinions. If you’re not a panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog!