big game snacks

Date Posted: 02/09/23

NCP Blog: It’s Time for the Big Game

Super Bowl Poll Results


How do NCP panel members feel about the Super Bowl? In a recent poll on our panel member website we asked, “What’s your favorite part of the Super Bowl?” Here’s how our panel members responded:


The game 25%
The halftime show 9%
The commercials 28%
I don’t watch it 38%


Looks like our panel members enjoy watching the game (well, at least 62% of the respondents do!).


Football Is Big Business


The Super Bowl is big business, not just for the teams involved and the NFL, but for retailers and bars/restaurants, too. According to the latest consumer spending data from NRF and Prosper Insights & Analytics’ 2023 Super Bowl survey, 192.9 million U.S. adults plan watch the big game.


103.5 million people plan to throw or attend a party, and another 17.8 million plan to watch the game at a bar or restaurant.


Total spending on food, drinks, apparel, decorations and other purchases for the day is expected to reach $16.5 billion, or $85.36 per person.


According to Better Homes & Gardens, some of the more popular foods Americans will be consuming while gathered around the TV for the big game are:


  • Chips and Dip
  • Chicken Wings
  • Pizza
  • Nachos
  • Cheese and Crackers
  • Cookies
  • Burgers and Sliders



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NCP panel members represent consumers all across the country by sharing their shopping experiences and opinions. If you’re not a panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog!