I thought it would be a nice change of pace for both current panel members, and those who aren’t panel members (yet!?), to talk a little bit about NCP andRead More

In this edition of In The Know (ITK), we've got some "egg-cellent" shopping trends to share with you, based on NCP panel members' purchases over the most recent 12 months.Read More

This NCP blog is all about eggs, I hope you’re as egg-cited as I am! I’ll be sharing some fun facts about eggs, along with NCP panel member data we’veRead More

The cereal aisle in any store is overwhelming to me, do you feel the same way? There are so many varieties to choose from, it’s hard to decide what toRead More