The NCP Blog -- with Taylor Davis

Date Posted: 08/10/18

The NCP Blog: Consumers Consuming Content

(This week, Assistant National Director Taylor Davis shares some interesting Nielsen data about smartphone usage: just how connected to our devices are we?)


Everywhere I look, people are staring down at their phones. Whether it be my own friends and family, people walking down the street or in a mall, or drivers on their way to work. (Now that’s scary!)


We are completely connected. We love “consuming content.”


I recently saw a Nielsen report that said nearly half an adults’ day – 11 hours – is dedicated to listening to, watching, reading or generally interacting with media of various types. Sounds like a lot of time, but keep reading!


Read the full blog post at