The NCP Blog -- with Taylor Davis

Date Posted: 09/14/18

The NCP Blog: Are You Scanning Every Shopping Trip?

It’s time for some tips!

You may not realize this, but every shopping trip you make – whether you buy many items or just a few – represents the shopping behavior of thousands of other households just like yours across the United States. This is why it’s so important to record all of your household’s purchases!

Our research shows that many of our panel members record their grocery store items, but sometimes forget to record purchases from stores such as drug stores, convenience stores, dollar stores, etc. We sometimes refer to purchases made from these types of stores as “on the go” purchases.

Read the full blog post at

Are You Scanning Every Shopping Trip?