Date Posted: 08/15/19

NCP in the News: Millennials spent $453 million on avocados last year: Study

(Originally posted on Yahoo Finance)


Millennials love avocados.


They love avocados enough to spend $453 million in 2018, according to a new study by the Hass Avocado Board.


The Hass Avocado Board (HAB) conducted a study to understand the impact millennial households have on avocados, and it found that millennials spend more on avocados than any other group. For the purpose of the study, millennial households were defined by households in which the head of the household was born between 1981-1996. Non-millennial households were all other households over the age of 18.


The Haas Avocado board got its data from the National Consumer Panel, which consists of a representative sample of U.S. households who record all of their purchases.


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