Summer Shopping

Date Posted: 07/29/22

NCP Blog: Summertime Shopping

Do your shopping habits typically change during the summer months? Do you shop more, shop less, or shop the same as you do at other times of year? I find that mine change slightly, I buy a little more food than usual during the summer (including fresh fruits and vegetables from farmer’s markets), but not much of other items such as clothing, shoes, etc. If you have children, maybe you’ve been picking up school and/or college supplies throughout the summer. I know I have.


Summer Vibes

With the relaxing vibe and vacation attitude that summer brings, people may tend to impulse buy more in summer than at other times of the year. This can happen while strolling through a new town on vacation and browsing in all the little shops, or even stopping in the gift shops at an amusement park.


This summer may be a little different for many than those in the recent past due to inflation concerns. But, according to survey results shared by, Americans still plan on taking part in several of the usual summer activities.


When asked what the plans were during 2022 summer travel, survey respondents mentioned these activities:

Go to the beach: 47%

Catch up with people: 39%

Go shopping: 36%

Camp: 30%

Do adventurous activities: 27%

Go to an amusement park: 26%



Many also said they planned to spend the same or more on travel this summer, compared to last summer:

Plan to spend significantly more: 35%

Plan to spend about the same: 46%

Plan to spend significantly less: 15%

Don’t know/not sure: 5%



Read the full blog post…



NCP panel members represent consumers all across the country by sharing their shopping experiences and opinions. If you’re not a panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog!



NCP Blog: National Grilling Month (July 26, 2022)