NCP Blog: Rate of Returns

As I was packaging up another dress to ship back to the store (I’ve been trying to find a new dress for an upcoming wedding), I was thinking about the amount of returns there must be to all types of stores and for all types of products. So, I decided to do some research and share it with you!

 

Return Rates

According to the National Retail Federation (NRF), for every $1 billion in sales, the average retailer incurs $165 million in merchandise returns. And, for every $100 in returned merchandise accepted, retailers lose $10.40 to return fraud. In the NRF’s 2022 survey, the expectation of fraud, even when a receipt is present, jumped to 14% from 9.8% (43% year over year)

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When asked about the most returned purchases by category, 26% of consumers chose clothing as their answer, followed by bags and accessories (19%) and shoes (18%).Now, let’s move on to some of the reasons for returns.

 

Return Reasons

When asked why they returned items, 81% of online shoppers said the item was damaged or defective.

 

Other reasons included:

 

Item doesn’t fit
Item doesn’t match description
Don’t like the item(s)
Ordered multiple items/sizes
Item arrived late

 

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NCP Blog: Three Cheers for Tailgating!

 

 

NCP panel members represent consumers all across the country by sharing their shopping experiences and opinions. If you’re not a panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog!