Date Posted: 10/03/23

NCP Blog: Rate of Returns

As I was packaging up another dress to ship back to the store (I’ve been trying to find a new dress for an upcoming wedding), I was thinking about the amount of returns there must be to all types of stores and for all types of products. So, I decided to do some research and share it with you!


Return Rates

According to the National Retail Federation (NRF), for every $1 billion in sales, the average retailer incurs $165 million in merchandise returns. And, for every $100 in returned merchandise accepted, retailers lose $10.40 to return fraud. In the NRF’s 2022 survey, the expectation of fraud, even when a receipt is present, jumped to 14% from 9.8% (43% year over year)


When asked about the most returned purchases by category, 26% of consumers chose clothing as their answer, followed by bags and accessories (19%) and shoes (18%).Now, let’s move on to some of the reasons for returns.


Return Reasons

When asked why they returned items, 81% of online shoppers said the item was damaged or defective.


Other reasons included:


Item doesn’t fit
Item doesn’t match description
Don’t like the item(s)
Ordered multiple items/sizes
Item arrived late


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