Online Sales Have Increased, But Not For All Items

Date Posted: 04/01/21

NCP Blog: Online Sales Have Increased, But Not For All Items

I’m sure you’re like me and during the midst of the pandemic you kicked up your online shopping a few notches. But while online sales have boomed, there are many items that people still want to get at a physical store location. I know I’m one of those people who prefer to purchase some items at a brick-and-mortar store!


According to NielsenIQ, over 22 million new U.S. consumers have begun shopping online since March 2020. Overall growth has been strong among online sales of health, beauty, and food products.


Items Purchased In An Actual, Physical Store

Despite many products seeing substantial online sales growth, there are a handful of products that consumers still prefer purchasing in a physical store. These items include respiratory care, feminine care, oral hygiene, and deodorant.


According to NielsenIQ, three reasons for the relatively lagging amount of online purchases of health and beauty products include a preference for shopping in-store, immediate needs for a given product, and longer-than-ideal delivery timeframes. So many shoppers have a preference for going to mass merchandisers, grocery, and drug stores when purchasing those types of products.


Online Grocery Sales

In terms of online grocery sales, that figure grew by 125%, bringing online’s share of total food and beverage sales to 12% during the 52 weeks ended Dec. 26, 2020, according to NielsenIQ.


Read the full blog post…


Related Links

Getting Online Deliveries? (April 10, 2020)

Stocking Up (April 3, 2020)