NCP Blog: From Flowers to Fine Dining: Valentine’s Day Spending

Every year, billions of dollars are spent on heartfelt gifts and memorable experiences to make loved ones feel special on Valentine’s Day. Behind the flowers and chocolates is a booming industry that thrives on this day of love and romance.

 

Valentine’s Day Spending Trends

 

Let’s take a look at some of the spending trends for this holiday. According to the results of the National Retail Federation’s annual Valentine’s Day survey:

 

– Consumers are expected to spend $27.5 billion on Valentine’s Day this year.

 

– Over half (56%) of consumers plan to celebrate Valentine’s Day this year, up from 53% in 2024.

 

– The most popular gift categories include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%).

 

– One-third (32%) of consumers plan to purchase gifts for friends this Valentine’s Day, up from 28% last year and the highest in the survey’s history.

 

– The top shopping destination remains online (38%), followed by department stores (34%), discount stores (29%) and florists and specialty stores (tied at 18%).

 

– For those not planning to celebrate Valentine’s Day, 28% still plan to do things such as treat themselves to something special or plan an outing with other single friends or family.

   

Made with Love: DIY Valentine’s Day Gifts

 

If you enjoy DIY projects for cost-saving holiday gifting, you’re in luck! I came across some creative ideas on The Pioneer Woman website, a few of which are listed below. You can find the full collection of craft ideas and instructions on her site.

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