Shelves of products / decisions

Date Posted: 02/12/24

NCP Blog: Decisions, Decisions

Purchasing decisions, both online and in-store, are influenced by many factors. When it comes to making purchase decisions, especially for a big ticket item, many people turn to the Internet for help. Whether it’s comparing prices and product features, reading product reviews and so on, the task of researching before buying is a common practice. It can help ensure that you’re getting the best deal and making a smart choice for your needs. Knowledge is power.


New Products


New products are released all the time. And, the selections can be overwhelming. Do you try new products on a regular basis or stick with the ones you already know are good?


In a past Instant Poll on NCP’s panel member website about this topic, our panel members had this to say.


What influences you most to buy a new product?

Sale/Coupon 52%
Recommendation/Review 24%
Brand name/Reputation 16%
Advertising 8%


What influences you most to try a new product or a different brand? Let me know in the comment section below, I would love to hear from you!


New Brands


Are you loyal to particular brands? Brand loyalty is when customers continue to purchase from the same brand over and over again, despite competitors offering similar products or services.


Brand loyalty depends on several factors, including trust/reputation and product quality.


What are some of the reasons consumers try new brands? Let’s take a look at some of the top reasons reported by



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NCP panel members represent consumers all across the country by sharing their shopping experiences and opinions. If you’re not a panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog!