bowl of cereal

Date Posted: 03/21/22

NCP Blog: Cereal: Crunch On These Facts

The cereal aisle in any store is overwhelming to me, do you feel the same way? There are so many varieties to choose from, it’s hard to decide what to buy, especially if you’re looking to try something new. My kids are easy to shop for when it comes to cereal, because they just won’t give up their favorites, no matter how hard I try to convince them to try a new kind. As for my husband and I, we like to rotate different ones every couple of months or so.


Many people I know very rarely steer away from their favorite cereal(s). Most are brand loyal and will only try different ones if they’re from the same brand.


If you’re a fan of cereal, do you like to try different ones, or have you been buying your same favorite(s) for as long as you can remember?


Did You Know…


NCP panel members scanned nearly 3,200 unique UPC barcodes for ready-to-eat cereal in 2021.


In 2021, NCP panel members reported the most cereal purchases in spring, followed by winter, summer, and fall.


The average cost of a box of cereal reported by NCP panel members in 2021 was $3.42.


NCP panel members represent consumers all across the country by sharing their shopping experiences and opinions. If you’re not a panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join Now section of the blog!


Read the full blog post…


Related NCP Blog Links:


We All Love Milk! (October 15, 2021)


Popcorn: An Almost Perfect Snack (September 10, 2021)