Date Posted: 08/11/22

NCP Blog: C is for Cookie, That’s Good Enough for Me

Did you ever watch Sesame Street? I loved watching it when I was a kid, and Cookie Monster was my favorite Muppet! The fuzzy blue monster with googly eyes eats everything, but his favorite is obviously cookies. Maybe that’s why he’s my favorite… I love cookies too!


My family and I baked a lot of cookies the last few years, while we spent more time at home because of the pandemic. I enjoy baking cookies from scratch, but It’s so easy to buy pre-made cookie dough, or even slice-and-bake cookies at the grocery store. It saves a lot of time, too.


My favorite are chocolate chip cookies, but we love to eat all kinds! Are you curious about what kind of cookie is most popular in your state? Take a look at this post I wrote two years ago with information from a Nestle Toll House survey!


Cookie Craze

Americans love cookies! According to research from TOP Data, one in three Americans eat more than three cookies each day on average. That’s a lot of cookies! And, 95% of Americans eat at least one cookie per month.


Demand for cookies rose 25% during the COVID-19 pandemic. Of course, many of us were baking more cookies at home to pass the time at home. NCP data showed an increase in purchases of flour and other baking-related items.



Panel Members Love Cookies

What does our own data show about cookie purchases? National Consumer Panel members purchased more than 10,000 unique cookie products in the last 12 months. Panelists spent the most dollars on cookies in the following months:

  • December
  • March
  • May
  • August
  • October

Panel members in the following regions reported spending the most dollars on average on cookies in the past 12 months:

  • East South Central
  • New England
  • Middle Atlantic
  • East North Central
  • South Atlantic

What kinds of cookies are panel members buying? According to our data on non-barcoded items reported by panelists, the most popular cookies are:

  • Chocolate Chip
  • Assorted
  • Oatmeal Raisin
  • Sugar



Read the full blog post…



NCP panel members represent consumers all across the country by sharing their shopping experiences and opinions. If you’re not a panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog!



NCP Blog: What’s in Your Sandwich? (August 5, 2022)