Sports: In The Know

Date Posted: 08/23/22

In The Know: Sports

Do you ever wonder about the data we collect from panel members? Sometimes we share information you provide in our blog posts. Another way we share information back to you is through In The Know! In these special editions, we’ll pick a specific topic and share data that panel members have reported to us.


Some of the topics we’ve covered with In The Know include toilet papercondimentseggs and more! Is there a topic you want to learn more about? Let us know here.


And now, on to this edition of In The Know, featuring sports!


Just for Fun: Sports

Last month, NCP surveyed panel members to “catch” up on their favorite pastime. Check out the top contenders below.


Top Five Sports Participated In (Households with kids under 18):

  • Basketball
  • Baseball
  • Soccer
  • Football
  • Running/Track



Top Five Sports Participated In (Households without kids under 18):

  • Golf
  • Cycling
  • Running/Track
  • Basketball
  • Tennis



Attendance at live sporting events each year:

  • 72% don’t attend any live events
  • 18% attend 1-2 events
  • 10% attend more than 3 events


Read the full blog post…



NCP panel members represent consumers all across the country by sharing their shopping experiences and opinions. If you’re not a panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog!



NCP Blog: Potatoes Are Spud-tactular! (August 19, 2022)