In The Know

Date Posted: 12/28/21

In The Know: Nutty About Peanut Butter

In our latest edition of In the Know, we’re “spreading” some nutty fun facts about peanut butter.


We gathered some information for about NCP panel members’ purchases of peanut butter to share with you!


What you’ll find in this edition of In The Know:


– What type of peanut butter NCP panel members purchase the most.

– The three states where most NCP panel members purchase peanut butter.

– In which season peanut butter is purchased the most.


You’ll also find some interesting facts in this edition of In The Know from the National Peanut Butter Board.


Some facts in this edition of In The Know include:


Peanut butter was originally made for people with no teeth.


People living on the East Coast prefer creamy peanut butter, while those on the West Coast prefer the crunchy style.


There are six cities in the U.S. named Peanut: Peanut, California; Lower Peanut, Pennsylvania; Upper Peanut, Pennsylvania; Peanut, Pennsylvania; Peanut, Tennessee; and Peanut, West Virginia.


In The Know

Panel members purchased peanut butter and jelly during the same shopping trip 6% of the time.


Panel members shop most often for peanut butter at grocery stores, discount stores, warehouse clubs, online, and in dollar stores.


Did you know that peanut butter is purchased most often in the winter months, followed by summer, spring and fall.


The type of peanut butter NCP panel members purchase the most often is creamy, followed by crunchy and then flavored (such as cinnamon, honey, white chocolate, milk chocolate, dark chocolate, banana, maple, along with many other different types of peanut butter flavors).


Read the latest edition of In The Know here.


Enjoy !


Be sure to check out some of our previous editions by clicking the links below. We hope you find them informative and enjoyable!


Top Condiments (September 20, 2021)

Top Store Types (April 22, 2021)